Entrepreneurial Focus

One important thing I have learned that separates successful entrepreneurs from others is their ability to focus while ignoring distractions. If you read the archives in my Blog, you know that this concept is not really new to me.

Entrepreneurs have many traits that bring value to their lifestyle and work style, including the ability to thrive independently, discipline in managing personal freedom, and self-made competitiveness. They are savvy and driven. Yet, by nature, many have a hard time staying focused because they get many new ideas.

This is a never-ending struggle for many entrepreneurs---too many ideas, too little resources! What is a SuperBusy entrepreneur to do??

In an increasingly competitive environment, business growth comes from being great at just one thing at a time. Succeeding really well at one thing you know your customers need will help separate you from even the toughest competition.

Focus on your customer and potential customer and on what you choose to do better than anyone else. Use your business vision as a filter when evaluating and aligning with your core; this minimizes distractions and helps create better results. If an activity is not aligned with your big goals, even if it is a really good idea, table it and move on.

You can table your ideas by giving them a life of their own through:

1. a file or folder on your computer where the idea is stored and built.
2. an idea binder you can carry with you wherever you go and jot ideas as they occur.
3. a record on your BlackBerry.
4. a website or BLOG you create that allow others to comment on it.
5. social networking sites like Twitter, Linked In, Facebook, etc.

How Hungry are YOU?

After posting about needs and hungers last week, a number of people contacted me asking for more information. The important thing to note is that there are both healthy and unhealthy ways to feed your hungers; hungers are not necessarily BAD. Hungers may often masquerade as one of your highest ideals, values or desires. Some of your hungers may be very easily satisfied while others may return routinely, thus, creating a constant theme in your life.

Hungers operate at different intensities. Knowing the level a particular hunger is driving you, will be helpful in finding the most healthful ways of feeding it.

For example, if you are starving/famished you are likely deprived of a key component necessary for life. If your hunger is at this high level of intensity, chances are that you may need professional therapy to intervene because at this level there is a sense of desperation. You must have and will do anything to feed the need.

The next level of intensity, craving, exhibits a high demand and/or begging. At this level, there is still some level of danger that may benefit by professional therapy because one may do many things to get this hunger met, including (but not limited to) sacrificing your own integrity. If you do not feel at a level of choice, seek professional help!

The next three levels are less intense and may be able to be resolved with the help of a trained coach or perhaps on your own through your personal support network. At the Hungry level you must have it, if not immediately than relatively soon; the hunger is somewhat under control but on the verge of taking over your life. The Longing For level is an experience of regular and continual absence of the need because you have grown so accustomed to it not being fed. The danger here is that it is still there, in the background, and can easily intensify once allowed the presence of that need. Lastly, Having an Appetite For, is a healthier place of preference and some choice. It is the beginning of noticing that there is a deficiency. If you were to notice it at this low level and take some immediate action to take care of the feeding the need, then the other, more intense levels are short-circuited.

At the lowest level, a hunger is a mere whisper. You can usually avoid the compulsive, out of control feelings of the more intense levels just by simply recognizing the need and giving it a nugget or morsel to feed on.

Think about the emotional hungers you long for...do you have the need to feel safe, feel valuable?; to be right, to be appreciated?; to receive respect or love? If so, these are just some of the hungers I have worked on with my clients to help them find healthful ways to resolve in their life.